Posts by Alysa Rose
Alysa Rose joined Rejuvenation in 2001 as head of the Marketing
department, and was named General Manager of the company in April 2005.
In December 2006, she was promoted to President of the company.
Alysa brings to Rejuvenation a strong background in developing
national branded products and multi-channel marketing. Prior to joining
Rejuvenation, she worked in brand management at Colgate Palmolive before
moving to Portland in 1993 and holding senior marketing positions at
Transitions for Health. Alysa holds an undergraduate degree from Tufts
University and an MBA from Cornell University.
Alysa lives in a 1925 bungalow with her husband and their two sons.
"It's the first house we've ever owned," she says, noting that they've
lived there for over ten years. "We originally thought of it as a
starter but fell in love and now we can't leave."
Before joining Rejuvenation Alysa was attracted to old homes and old
neighborhoods but, she admits, couldn't articulate why. Now she has full
appreciation for the impact period-authentic lighting and house parts
can have on all types of homes; and the impact that carefully restored
homes have on old neighborhoods; and the impact that old neighborhoods
have on community; and ...
When she is able to find quiet in her home life, Alysa mentally
"upgrades" every room in the house and always includes Rejuvenation
products. Slowly but surely, she is making her old-house dreams come
true.
I have this postcard picture that I’ve kept with me from room to room, house to house since college. It’s just a bed and a night stand—black and white–simple and soothing.
During the first half of my life I lived in more than a dozen places—lovely split levels, new construction in “planned cities”, gorgeous urban row houses, and apartments—some charming, some not so much.
I’ve spent the second half of my life in ONE classic, modest Portland bungalow built in 1927.
When it came time to re-renovate the attic space into a master bedroom, that postcard was my guiding light… a room of one’s own, simple and soothing. A bed, a night stand, (and I added a clawfoot tub). A room of my own to both escape from the hubbub of family life and invite in a more peaceful element—soothing baths and snuggly cuddles without distraction.
It’s funny, I went to look for that postcard this morning and couldn’t find it…maybe having created it in real life I no longer need the picture.
