welcome to Rejuvenation LA!

We know how you all love to personalize your homes; we have the same opportunity to add a little Rejuvenation flavor in Los Angeles for our new store opening this fall.

Here in retail, we’re busy at work on that new store in the Helms Bakery District.  Our landlord has started construction on our behalf, and we’re coming right along behind that work with our own construction plans.  Our goal, of course, is to Make This Home Our Own, with all that makes Rejuvenation so special and unique.  You know, a fresh take on classic timeless design, while honoring the historic nature of the Helms building.

I don’t want to spoil the surprises for our grand opening in LA, but surely a sneak peek is in order.  Here’s how the floor plan is shaping up:

here's an entry view - Rejuvenation LA!

As you enter the store, you look down the left at our mecca of period basics lighting – those hard-working, beautiful lights that not only are our best sellers, but represent a wide range of styles and sizes to fit so many homes.

Along those lines, we are really excited about our opportunity to show off our beautiful, hand painted shades in an amazing way.  More later on a future blog about the shade wall – it is truly an eye-popping marvel, but here’s a little preview of the execution:

our shade workshop!

Here’s a little preview of how our fixtures and floor-plans are coming together.   This is a view of the back cash wrap area looking to the front of the store.  The store will have 3 separate entry doors, each offering a unique experience to the shoppers, and to take advantage of some natural flow within the Helms Bakery District project.  While there is very little that is specifically “retail fixtures” in our space the parts that are were inspired by the past, are meant to be used, and then reused again in the future if needed.  The lumber and materials used are sustainable.

We’re uber excited about our new floor.  We’ll just have it as a highlight in one very key section of the floor, but it is bound to turn heads and make an impact.  (Careful though – we don’t want you to hurt yourself admiring our floor.  Look up – there’s a lot to love in our lighting grids too.)  It’s from a nearly 50-year old-Oregon company, here in the Portland area, using salvaged, sustainable Douglas fir end-on-end planks.  (www.oregonlumber.com)

We’ve got some clever ideas in the works to best show off our awesome lighting and get all the parts and pieces to work together with the building itself.  I promise it will be unique but so right for Rejuvenation.

Now, I can’t wait to flip this over to the “Open” side!

And finally a little peek at the demolition:  Can someone please clean this mess up, stat?