Back when we were in the final throes of production on our 172 page Spring Resource Guide, our copywriter Maud recommended that I watch “The September Issue” , a documentary which chronicles the staff at Vogue preparing their ginormous 2007 fall fashion issue. I heeded her advice and oh! what a fun movie it is. If you haven’s seen it — do.
Call me a sadist, but I found it strangely gratifying to watch other people dealing with run-away concepts, harried photo shoots, and crushing print deadlines. OK – it’s Vogue, OK – its New York, and OK – their budget exceeds ours … but I was struck by how much our production process had in common with their production process.
So, last week when the catalogue team met to discuss ideas for an upcoming catalogue, I looked around the room and felt that, indeed, we were having our own “September Issue” moment and captured it with my iphone. This is how our catalogues begin – rough scrap images that the team sorts through while tossing out ideas. Then we throw it all against the wall and see what sticks. Just like spaghetti!
It never ceases to amaze me that from these raw and humble beginnings, a finished catalogue is born.
PS: if you’d like to peruse the Spring 2011 Resource Guide online or request one for yourself or a friend, feel free!
PSS: You can view our latest catalogue, The Light Album, online now. More to come soon…