About a year or so ago, my coworker Anne Moloney and I had an idea. We wanted to create videos to help our customers better understand our products and our brand. So we spent some free time on a hot summer afternoon in the salvage lot filming a proof of concept. After a little editing we had our first informative video about the basics of claw foot tubs. Other folks here got excited and approved our project, giving birth to http://www.rejuvenation.com/advice_ideas/tales.html Tales from Rejuvenation.
We have twelve videos under our belts. Twelve months of product spotlights, installation tips and helpful pointers. Some videos were more challenging than others to film, but ultimately they taught us more about film making in general and video editing specific.
FYI… Moloney and I are nerds.
We are nerds for old hardware, antique lights and popular culture. Total behind-the-scenes movie nuts, in fact. This work project has been an adventure, allowing us to expand our knowledge of old house stuff along with our movie-making skills. So, this year we wanted to stretch out and be more ambitious.
http://www.youtube.com/watch?v=BJCAKI9Bqls“>Enter the concept of “Your house is trying to tell you something.”
Unlike our previous videos, this one’s more narrative. Sort of a short silent film. A few friends donated their time and their adorable 40′s home in return for bagels and me cleaning their kitchen. (Not a bad trade if you ask me!)
The result is something Moloney and I are both very proud of. We hope you guys like it, too.
Just to give you folks a fun behind-the scenes-look, here are the storyboards for our first video of 2011.